Five (5) Simple Ways to Market your Web site

How can you deliver your Web site address to the fingertips of potential clients - without investing thousands of dollars?

The following low- and no-cost techniques may sound extremely basic, but we've found that these simple steps are effective avenues for marketing your site:

Make sure your Web site address is on your Yellow Page ads. When there's a Web site associated with an ad in the Yellow Pages, it sets you apart from other firms - and it provides consumers another avenue through which to find more detailed information about your firm.

Write articles and submit to trade and consumer publications including your Web site address in the bylines. This is a particularly effective marketing strategy; you should utilize it whenever the publication allows you to include your Web site.

Make your Web site address part of your Email signature. Most Email software allows you to customize the sign-off area of your messages. In addition to including your name, phone and fax number, and Email address, make sure your Web address is featured here as a direct link.

Include your Web site address on your business cards, letterhead, and firm literature. Firm collateral represents a key opportunity to let people know about your Web site, giving them the opportunity to learn more about your firm on their own.

Utilize your Web site address on your phone recordings and voicemail. Remember to mention your URL in both your after-hours and hold messages.

Your Web site is one of the most potent practice development tools in your arsenal. By following these easy, but often overlooked, steps, you can take full advantage of your Web site as a gateway to new business.

*Harris Interactive Survey, December 2000