Professional Web Design & Marketing

Imagine a web development team that's as concerned with your project as you are. At ZapLogics, Inc. we offer a low-cost, rapidly-deployable, scalable development solution and we're absolutely crazy about customer service! With other service providers, you can't always expect to talk to a human being when your in desperate need of finding a solution. Unfortunately, that makes it hard to resolve problems, and every minute you're waiting is a minute you're losing money.

We believe that web design, development, web hosting and internet markeing is a service business first. The service wrapped around complex technology is what makes this business a compelling outsourced option. Although many of the key services can be standardized and automated, great service ultimately relies on great people.

We at ZapLogics, Inc. have brought together a team of professionals including Certified Internet Webmasters, programmers, web marketing specialists and a strategic alliance of experienced businesspersons to help bring solutions to the table to help your business. Our website design approach requires us to take a careful look at the many facets of your business, create equitable goals for your website, decide on the e-commerce revenues/results you expect and solidify the corporate image you want to project in the marketplace.

We pride ourselves in delivering personal service to our clients and working with “a plan and timeline” to ensure that we will meet your needs with a sense of urgency.

 

Here’s a look at some of the things to consider when preparing for your website:

 

Site Design Strategy
The strategy development process involved determining the purpose of your site, defining your target audience and developing measurable objectives. There are many purposes to a website. It could be to entice a visitor to engage in a particular ‘action’ – perhaps make a purchase or fill out a member form. It could be to share information or an opinion, or provide entertainment. Whether you want to sell, persuade or entertain, every section of your site should reflect and support your site’s purpose and strategy. For instance, if you want to encourage purchase of your product, your site will probably have e-commerce functionality that will enable customers to make online payments. If you have a persuasive site, you may include a feedback form to gather public opinion and a newsletter that provides updates. A games site may include a ‘top performers’ section to encourage competitiveness between visitors so they will go to your site again.

Site Success
A site’s success is very dependent on its ability to meet the needs and expectations of your target audience. For instance, the computer ‘literacy’ of your potential customers can determine how long they will stay on your site. As an example, if your visitors are not technically oriented they may require very easy navigation throughout your site or clear directions on how to conduct a particular action. If your visitors have a technology background, they will be able to understand more complex functions and content. The region in which your target audience is located can also affect the tools and design of your site. Some regions cannot support high bandwidth and therefore have slower connection speeds. As a result, you will have to pay particular attention to your use of graphics and multimedia.

 

If you have a site that makes money through advertising, a goal will be to drive site traffic. Consequently, you may focus on providing regular and up-to-date content. Your site may also include back-end software that provides advertisers with statistics and data on their advertising popularity.

 

Site Liftoff
Before you launch your website it is important to evaluate whether the final product reflects your purpose, audience requirements and goals. It will be much easier to make the necessary changes before your site becomes public, otherwise you may risk turning away visitors and sacrificing initial opportunities.

Call the Website Design and Marketing Professionals
352-592-7886 or 352-592-7887

Web Marketing
 The Five Essential Keystones
Following are the critical components of successful Internet marketing as we know it today:

Search Engine Optimization. Natural search can bring you a large number of potential customers at a low per capita cost, if you can rank in the top 5 or 10 on the search engines. Make sure your website (webpages & navigation bar) are search engine friendly with a linking strategy that serves the audience you are targeting.
E-Customer Metrics for Marketing Success. Make sure you work with someone who understands the tools for testing, tracking ad performance, and analyzing traffic patterns, click-through rates, conversion rates, cost per sale, and ROI. E-customer metrics is an important element of web marketing and you can rest assured that it is largely neglected by your competitors.
Pay Per Click (PPC) Advertising. Most businesses can increase sales using affordable PPC ads with Overture, Google, and others. You’ll need to know about key strategies and tools to manage or outsource a successful campaign.
E-Mail Marketing. You’ll need to learn how to shop for listservers and autoresponders, how to get subscribers, rent lists, and comply with the new can-spam act. If this is something you don’t have time for, hire a competent technology partner who can help you succeed.
Boosting Conversion Rates. “This is the difference that makes the difference”. It is important to learn how to increase your conversion rate. Boosting sales doesn’t rely on a single silver bullet, but a set of tiny, incremental changes that will bring profitability without much extra cost.